About the role
Job Description
As Audio-Visual (AV) Media Manager, you will be responsible for the planning, execution and performance of television and Video on Demand (VOD) campaigns across key European markets, including Germany, the United Kingdom, France, Italy and Poland.
Working within the Offline Marketing team, you will translate business objectives into effective audio-visual media strategies, manage agency partners and optimise media investment. You will also collaborate with Retail Media, Creative, Digital Marketing and Marketing Analytics to deliver co-branded campaigns for zooplus and its partner brands.
This is an individual contributor role, with responsibility for campaigns, budgets and partnerships rather than direct people management
Key Responsibilities
* Develop audio-visual media strategies across linear television, Broadcaster Video on Demand (BVOD), Subscription Video on Demand (SVOD) and Advertising-Based Video on Demand (AVOD), defining the role of each channel within the wider media mix. * Plan and oversee the end-to-end delivery of television and Video on Demand campaigns across multiple European markets. * Brief media agency partners on campaign objectives, target audiences, budgets, investment levels and success measures. * Review and challenge media plans, channel recommendations and investment strategies to improve campaign effectiveness and efficiency. * Manage audio-visual media budgets across markets, campaigns and channels, recommending the optimal allocation of investment. * Define campaign KPIs , measurement frameworks, market benchmarks and performance expectations with agency and analytics partners. * Monitor campaign performance, recommend in-flight optimisation and translate post-campaign results into actionable recommendations. * Develop co-branded audio-visual campaigns with Retail Media, partner brands, creative teams, media owners and other internal stakeholders.
Qualifications
Must-Have Requirements
* Hands-on experience planning or buying audio-visual media campaigns across television and Video on Demand. * Experience planning or buying both Brand Television and Direct Response Television (DRTV) campaigns. * Practical experience planning and activating campaigns across Broadcaster Video on Demand, Subscription Video on Demand or Advertising-Based Video on Demand environments. * Experience briefing, managing and challenging external media agencies. * Strong understanding of the European audio-visual media landscape, including broadcasters, streaming platforms and Video on Demand inventory. * Experience managing media budgets and evaluating campaign effectiveness, efficiency and return on investment. * Strong analytical skills, with the ability to interpret performance data and turn insights into clear recommendations. * Strong stakeholder-management and communication skills, with experience collaborating across marketing, creative and analytics teams
Nice-to-Have Requirements
* Experience using television measurement, attribution or analytics platforms such as TVSquared or Adalyser. * Experience working with Demand-Side Platforms (DSPs) and programmatic video-buying platforms such as The Trade Desk. * Knowledge of Marketing Mix Modelling (MMM), incrementality testing or causal impact analysis. * Experience developing co-branded media campaigns with external partner brands. * Experience working with creative agencies throughout the campaign-planning process. * Interest in the pet-care industry.
Additional Information
Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.
Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.
A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.
At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.
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