About the role
Job Description
* Job Title: National Campaigns Marketing Manager - Sectors/North * Location: Manchester * Job Type: 12 Month FTC – Full Time - Hybrid
Deliver and adapt national marketing campaigns across FRP’s regional offices in the North to create measurable commercial impact. This role leads selected sector marketing activity nationally, while translating wider national priorities into regionally relevant campaigns that strengthen FRP’s market position, deepen client and referrer relationships, and drive commercial growth.
Key Accountabilities
Sector campaigns
* Leads and delivers selected sector campaigns nationally. Develops sector plans for relevant markets including manufacturing, technology, business services and construction, translating commercial priorities into coordinated activity. Supports the National Campaigns & Sectors Senior Manager in building internal sector focus that strengthens FRP’s credibility with clients and referrers and helps Partners and BD teams activate sector activity effectively across service lines
Campaign Localisation and Delivery
* Leverage national campaign plans into actionable regional activity. Selects and tailors messaging, content and activation channels to reflect local client needs, campaign objectives and market opportunities.
Stakeholder and Partner Engagement
* Build trusted relationships with Partners, Directors and BD Managers across sectors and regions. Use insight and recommendations to align marketing activity with commercial priorities and track its impact on new opportunities and relationships.
Event and Relationship Marketing
* Works independently with relevant colleagues to plan and support their delivery of events such as roundtables and sponsorships and that generate new work, enhance FRP’s reputation, and showcase expertise within priority sectors.
Performance and Reporting
* Interpret and analyse campaign and event performance, CRM data, client and referrer engagement, and ROI. Use findings to recommend changes to targeting and future activity and provide clear data and recommendations for national reporting.
Cross-Firm Collaboration
* Coordinate inputs from pillar, brand, digital, communications, design and events colleagues, using appropriate campaign and AI tools to manage delivery, maintain consistency with FRP’s messaging and contribute to the overall marketing plan.
Qualifications
Core Competencies
* End-to-end sector and regional/national campaign planning and execution * Commercial understanding of local markets and referral networks * Relationship management and stakeholder influence * Event and sponsorship management * Data analysis and performance reporting
Behavioural Competencies
* Commercially aware and outcome-driven * Confident communicator who can engage senior stakeholders * Highly organised with strong project management skills * Collaborative, open and responsive to feedback * Calm, resilient and able to prioritise effectively
Person Specification
* Proven success in managing campaigns that delivered measurable pipeline or relationship growth. * Strong stakeholder management and project coordination skills. * Degree or recognised marketing qualification (CIM preferred).
Key Performance Indicators (KPIs)
* Sector initiatives delivered with measurable ROI and quality outcomes. * Increase in regional activity directly aligned to national priorities and delivered on time. * Demonstrable contribution to pipeline growth or new client/referrer relationships. * Campaign performance data and insights shared monthly for national reporting. * Partner satisfaction and engagement maintained at or above agreed benchmark.
Additional Information
Our Values
* Straightforward: We provide clear, no-nonsense advice * Confident: Our guidance is backed by expertise and evidence * Pragmatic: We focus on practical solutions and tangible outcomes * Real: We are professional yet approachable, understanding the challenges our clients face
Our Commitment to You and the Environment
At FRP, sustainability is integral to our strategy and operations. Our sustainability depends on building and maintaining meaningful, long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on the natural environment.
We are always striving to improve in all areas – whether it’s our people, our clients, our planet or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape.
We are committed to fostering an inclusive, equitable, and diverse culture for our people. We maintain an Equal Opportunities Policy, ensuring that recruitment and employment decisions are based solely on the skills and experience required for our professional services — regardless of ethnicity, race, sexual orientation, disability, or any other protected characteristic. We believe every individual should have the opportunity to thrive.
Our learning and development programmes enable us to invest in growing our employees’ careers. We aim to empower our team members to each achieve their potential.
We are committed to growing long-term relationships with our clients and supporting them in achieving their objectives. We understand that our clients’ sustainability and success lead to our sustainability and success. We are emotionally invested in our clients right from the beginning.