About the role
Job Description
* Draft social media content for paid ads; ideate creative based on extensive consumer and competitor research. * Develop and manage organic content strategy. * Execute acquisition and reactivation marketing strategies. * Optimize the conversion funnel to improve user engagement and increase conversion rates; understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms. * Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance. * Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies. * Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance. * Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective. * Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment. * Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization.
Qualifications
* Bachelor's degree in marketing, business, or a related field * 4+ experience supporting digital marketing strategy, preferably in the healthcare space or similarly regulated industry * Ability to learn marketing automation platforms and analytics tools. * Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing. * Ability to analyze campaign performance data and KPIs and translate insights into optimizations.
Additional Information
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
* Health and Dental * Life, Accident and Disability Insurance * Prescription Plan * Flexible Spending Account * 401k Plan and Match * Paid Holidays and Vacation * Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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