About the role
TikTok Shop Operations Specialist
Sunny Health & Fitness is looking for a detail-oriented and platform-savvy TikTok Shop Operations Specialist to own the day-to-day health and performance of our TikTok Shop presence. This is a hands-on, execution-focused role for someone who lives inside Seller Center, understands how the platform works at a deep level, and takes pride in keeping every moving part running cleanly. You know what a good shop health score looks like, you can optimize a PDP in your sleep, and you understand that the difference between a good affiliate program and a great one is in the follow-through. If you're someone who gets genuinely excited about platform mechanics, campaign setups, and building systems that scale — this role was built for you.
Responsibilities
Shop Operations & Health
* Own and monitor TikTok Shop health scores daily — identify flags, resolve violations, and maintain the account in good standing at all times
* Conduct regular shop audits to ensure listings, pricing, inventory, and product information are accurate and complete across all active SKUs
* Manage and maintain product catalog integrity — titles, descriptions, attributes, images, and categorization aligned with platform best practices
* Proactively identify and resolve any listing issues, policy violations, or fulfillment flags before they impact shop health
PDP Optimization & SEO
* Write and optimize Product Detail Page (PDP) copy — titles, bullet points, descriptions, and keywords — with a clear focus on TikTok Shop SEO and search discoverability
* Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility
* A/B test PDP variations to identify highest-converting copy, imagery, and pricing combinations
* Maintain a structured PDP optimization tracker and report on improvements and ranking changes over time
Seller Center — Automations, Segments & Marketing Tools
* Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center's marketing tools
* Set up and optimize customer segments for targeted promotions, coupons, flash deals.
* Leverage Seller Center's full suite of marketing tools — vouchers, bundle deals, free shipping thresholds, and limited-time offers — to drive conversion and GMV
* Monitor campaign performance data and make ongoing optimization decisions based on ROAS, CTR, conversion rate, and GMV
Platform Campaigns
* Coordinate Sunny's participation in TikTok Shop platform campaigns — Deal For You Days, Super Brand Days, seasonal events, and any invite-only promotional windows
* Prepare all required assets, listings, pricing, and inventory commitments ahead of campaign deadlines
* Track and report campaign performance post-event with structured recaps and key takeaways
* Maintain an ongoing campaign calendar so the team is never caught off guard by platform opportunities
Affiliate Center & Outreach
* Manage the full affiliate program through the TikTok Shop Affiliate Center — from discovery and outreach to onboarding, product linking, sampling, and performance tracking
* Execute outreach to affiliates across all tiers — open collaboration, targeted collaboration, and premium/top-performing creators — with persistent, high-volume follow-through
* Develop and manage product showcase pages and affiliate-specific promotional setups to maximize content creation and conversion
* Review and approve or decline affiliate collaboration requests daily — maintain a clean and active roster
Sampling Strategy & Inventory Tracking
* Identify priority SKUs for seeding, match products to the right creator tier, track shipments, and follow up on content output
* Maintain a real-time sampling tracker showing who received what, when it shipped, expected content deadlines, and actual posting dates
* Monitor sample-to-video conversion rates and sample-to-GMV ratios by SKU to continuously refine the seeding strategy
* Coordinate with the warehouse and operations team on sample inventory levels to ensure outreach commitments are fulfillable
* Flag low-inventory SKUs early and adjust sampling priorities accordingly to prevent over-commitment
Reporting & Analytics
* Pull and organize weekly performance reports from Seller Center — GMV by channel, affiliate performance, campaign results, top SKUs, and shop health metrics
* Build and maintain internal dashboards or tracking sheets for ongoing visibility into key KPIs
* Identify trends, anomalies, and opportunities in the data and surface them to the team proactively
* Support the preparation of leadership-facing reports and weekly team updates
Qualifications
* 1–2+ years of hands-on TikTok Shop experience — specifically inside Seller Center, not just general social media or e-commerce
* Demonstrated knowledge of TikTok Shop shop health scoring, violation resolution, and account maintenance
* Experience optimizing PDPs for TikTok Shop SEO — keyword research, title structure, description writing, and search ranking improvement
* Working knowledge of Seller Center's marketing tools — automations, segments, vouchers, Shop Ads, and promotional setups
* Experience managing and executing TikTok Shop platform campaigns from prep through post-event reporting
* Hands-on affiliate outreach experience — you have messaged creators, managed collaboration requests, and tracked affiliate performance
* Familiarity with all affiliate tiers — open, targeted, and premium — and how to work each one effectively
* Experience managing a sampling program — tracking shipments, following up on content, and measuring ROI
* Strong Excel or Google Sheets skills — you can build a tracker from scratch and keep it clean
* Highly organized with sharp attention to detail — listing errors, health score flags, and missed deadlines don't slip past you
* Clear and direct communicator — with creators, internal teams, and leadership
* Self-starter who doesn't need to be told twice — you see a problem, you fix it
* Experience with TikTok Shop LIVE operations — standard LIVE or auction format — is a strong plus
* Experience with Shop Ads (GMV Max, product-level campaigns) is a strong plus
* Familiarity with Euka, Modash, or other creator/affiliate management tools is a plus
* Bilingual English/Spanish is a plus