About the role
What you will do... * Assign titles to full-time and freelance readers, review and synthesize feedback, present recommendations, and deliver on deadlines. * Manage a well-organized database and operational process for selecting Romantasy books. * Work with the creative team to conceptualize and create Meta, TikTok, and YouTube ads that target the Romantasy audience. * Stay up to date on trends in the Romantasy community and think of ways to participate in them. * Work cross-functionally to manage the various business processes required to deliver a great member experience. * Own marketing efforts for existing Allurial campaigns across the product/service, including gifting campaigns, rejoin marketing, and large member experience campaigns. * Analyze the performance of past campaigns to recommend improvements and optimizations for future campaigns. * Organize and analyze data to find trends; input findings into well maintained spreadsheets and charts for stakeholder review. * Gather feedback from members to develop a well-organized list of ideas for feature development. * Create organized and well-formatted decks, memos, and other work products and present to stakeholders. * You are familiar with what it takes to build something from scratch in a resource constrained environment and you are ready for the challenge.
About you requirements... * Bachelor’s Degree in Marketing, Economics, Business or related field. * 4 years of experience in a marketing, editorial, content development, fandom, agency, or other entertainment industry-related role. * Experience creating organized and well-formatted decks, memos, and other work products and presenting to stakeholders. * Experience with budgeting, ROI and forecasting across marketing channels such as direct mail, email, and digital. * Experience setting the strategy and roadmap for new product features. * Experience analyzing campaign data with Excel to determine results and inform future marketing strategies. * Experience with building, monitoring and reporting on A/B testing using multi-variant tools (e.g. Klaviyo, Meta, TikTok, Salesforce). * Experience with market research including surveys, focus groups, and competitive analysis.
Logistics... * This is an in-office role. You are expected to work from BOTM’s office in New York, NY 4 days per week. * Hours: 40 hours per week * Salary Range: $207,376 - $210,000 per year * Reference Job Code: 10454300