About the role
Job Title: Lead Generation Virtual Assistant (Instagram & Facebook)
Project Duration:
15 hours a week
Compensation:
$5/hour
Job Summary:
We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel.
Key Responsibilities:
Engagement & Outreach:
* Conduct daily engagement with ideal client profiles on Instagram and Facebook
* Follow and interact with followers of competitor/coaches accounts
* Respond and reach out via DMs using pre-approved scripts and custom messages
* Invite and encourage potential leads to join the Facebook group when appropriate
Lead Research & Targeting:
* Identify high-quality prospects by reviewing content, bios, and account activity
* Engage with posts, stories, and comments to build familiarity before messaging
* Adjust engagement strategy depending on platform features and audience behavior
Daily Reporting:
* Update a Google Spreadsheet with engagement activity, including: * Name * Instagram/Facebook handle * Engagement notes * Message status (e.g., reached out, responded, followed up)
* Provide updates and ask questions in the dedicated Slack channel
Qualifications:
* Proven experience in social media lead generation, especially for coaches or high-ticket offers
* Strong knowledge of Instagram and Facebook engagement best practices
* Excellent English communication and writing skills
* Experience with Slack, Google Sheets, and CRM tools is a plus
* Ability to adapt voice and tone based on brand guidelines
* Reliable internet connection and ability to work flexible hours (UK timezone preferred)
Reporting & Tools:
* Daily updates via Slack
* Lead tracking in Google Sheets
* Communication templates provided and customized with client input
Originally posted on Himalayas