About the role
**This position is based in Germany or the UK with hybrid or remote working options. Applicants must hold a valid work/residence permit for the respective location.**
Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life.
For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.
Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.
Role Overview
The Senior Director, Growth (Digital) Marketing serves as a commercial leader within the Chaos revenue organization, owning the global strategy, execution, and P&L of the direct digital and e-commerce business. Accountable for scaling a €10M+ ARR target, this position has ownership for scaling the Chaos Product-Led Growth (PLG) and demand generation model. The Senior Director, Growth Marketing translates our AEC growth vision into actionable marketing frameworks, converting global digital traffic into scalable new customer ARR.
This is a strategic leadership role with a strong operational mandate. The Senior Director is expected not only to set the direction, but to work closely and hands-on with the team to turn strategy into execution, solve problems, improve performance, and accelerate results. We are looking for a leader who is equally comfortable defining the growth framework and getting into the detail of campaigns, funnels, channels, data, and experimentation alongside the team.
The role has strategic and operational responsibility for Chaos’ digital growth activities across Campaigns, Performance Marketing & Analytics, Website & Organic Growth (SEO/GEO), and social media & influencer marketing.
Key Responsibilities
* Manage forecasting and drive performance against the €10m ARR digital channels, continuously monitoring and improving funnel performance.
* Lead, scale, and manage a matrixed organization of 10+ marketing professionals across five dedicated functional sub-teams. Focus on leadership succession planning, capability building, and fostering an outcome-driven operational culture.
* Report Ecommerce activities to the CRO incl. always-on and one-off initiatives.
* Manage the global Marketing budget allocation, ensuring spend is allocated accordingly and appropriately to enable achievement of key deliverables.
* Manage the day-to-day execution of performance marketing campaigns, maintaining oversight of acquisition spend, bid optimization strategies, and budget allocation across new customer acquisition, Account-Based Marketing (ABM), and customer base retention campaigns. Support hands-on in campaign planning and execution.
* Execute the content-driven search frameworks across international markets, utilizing advanced SEO and GEO strategies.
* Own the global web properties of Chaos and optimize performance via continuous A/B testing.
* Deliver organic communication and influencer strategies across global channels (targeting a base of 1M+ followers) within the Chaos primary audience segments (architects, designers, and creative studios).
* Test and assess new approaches, methods, responses to the markets via digital market channels (influencers, paid, web, campaigns).
* Manage agency relationships and external freelancers, ensuring performance standards are met and constantly reviewed.
Requirements
Required Experience
* Significant experience in modern digital marketing methods, with a proven track record operating within a senior leadership capacity.
* Demonstrated experience managing an active, standalone e-commerce or digital sales channel P&L with direct target accountability for a multi-million euro ARR volume.
* Operational background within B2B SaaS environments, specifically leading self-service or PLG motions where customer acquisition relies heavily on digital-first, low-touch conversion pathways.
* Proven capability to build, resource, and lead large, multi-disciplinary, fast-moving marketing teams in performance-driven organizations.
* Comprehensive experience overseeing marketing technology stacks and building AI-enabled marketing processes.
Required Skills
* Capability to own a complex global budget, manage data-backed investment risks, forecast revenue pipelines, and justify marketing spend velocity.
* Understanding of how cross-functional digital marketing levers from technical SEO/GEO and web infrastructure to performance marketing and social media integrate into a single revenue-generating system.
* Challenging marketing attribution models, data validity, and performance analytics to make objective, data-driven optimization decisions.
* Interpersonal, motivational, and communication capabilities required to manage matrixed global teams and represent the marketing function within the executive revenue leadership team.
* Hands-on, entrepreneurial mindset.
Required Qualifications and Certifications (if relevant)
* Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline or equivalent experience.
We welcome people who value teamwork, stick to their commitments and are curious to explore new ways for achieving mastery. If you believe that you are a good match for the job, just send us your CV in English.
Only shortlisted candidates will be contacted.
Confidentiality of all applications is assured.