About the role
About the Role
Lead marketing strategy and execution for a European two-sided marketplace connecting companies with fractional C-suite leaders. This fractional or potential co-founder opportunity will shape the market position, growth engine, and community for an emerging professional services model.
What You'll Do
* Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring fractional work.
* Build thought leadership and market credibility for fractional C-suite work.
* Acquire and onboard companies through targeted outreach and conversion strategies.
* Recruit and onboard senior leaders interested in fractional engagements.
* Grow both sides of the marketplace through community building, referrals, and trust-based marketing.
* Plan and oversee marketing channels, content strategy, and community activities.
What We're Looking For
* At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
* Proven experience driving demand generation and user acquisition in two-sided or network-effect businesses.
* Strength in positioning, brand strategy, and thought leadership for emerging markets.
* Experience building communities as a growth channel and using word-of-mouth and trust-based marketing.
* Ability to manage multiple channels and content initiatives in an early-stage, fast-changing environment.
* Background in the European market and professional services landscape; marketplace supply recruitment experience is valuable.
Compensation & Benefits
Salary range: $70,000 to $500,000 USD annually. A co-founder option is noted. Visa sponsorship is not available.
Location
On-site in Austria.