About the role
Job Description At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally. Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences. Together, we shape how millions of customers discover, experience and engage with H&M every day. WHAT YOU’LL DO As a Creative Lead, Organic Social & Creator Marketing, you’ll play a pivotal role in shaping how H&M shows up across social platforms and creator ecosystems. You’ll translate the Creative Director’s vision into compelling social and creator marketing concepts, ensuring all content reflects H&M’s brand standards while remaining culturally relevant, platform-native, and audience-focused. You’ll combine creative leadership, strategic thinking, and deep platform expertise to guide content development, inspire teams, and drive alignment across social, creator, and paid media initiatives. As a trusted creative partner, you’ll help elevate both the quality and impact of creative work across the organisation. Translate the Creative Director’s vision into social and creator marketing concepts, campaigns, and executions that align with H&M’s overall creative direction. Shape the creative vision and strategic direction across organic social and creator marketing channels. Guide platform-native storytelling, content development, and activation planning across multiple touchpoints. Ensure alignment between creator content, organic social activity, and paid media initiatives to maximise impact and consistency. Provide guidance, feedback, and hands-on coaching to strategists and creative teams to strengthen creative quality and effectiveness. Share inspiration, trend insights, cultural movements, and best practices to continuously elevate creative standards. Partner with cross-functional stakeholders to ensure creative ideas support both brand and business objectives. Champion innovation and experimentation, helping teams evolve content formats and storytelling approaches.
WHO YOU’LL WORK WITH You’ll collaborate closely with Creative Directors, Creative Strategists, Creator Marketing teams, Organic Social teams, Content Creators, Media Specialists, Producers, and Brand Marketing stakeholders. Together, you'll create integrated content experiences that connect with audiences, strengthen brand relevance, and drive meaningful business results. WHO YOU ARE We are looking for people with… Extensive experience leading creative development within social media, creator marketing, content, or brand communications. A strong track record of setting creative direction and elevating the quality of creative output across teams. Deep expertise across social media platforms, creator ecosystems, content formats, and digital culture. Strong creative judgement and a highly developed fashion sensibility. Experience building integrated creative strategies across organic, creator, and paid channels. A solid understanding of content performance and how creative decisions influence engagement and business outcomes. Experience coaching, mentoring, and developing creative and strategic talent.
And people who are… Passionate about creativity, fashion, culture, and emerging trends. Inspiring leaders who empower teams and bring out the best in others. Strategic thinkers who balance brand-building with performance-driven objectives. Collaborative influencers who can align multiple stakeholders around a common vision. Curious, open-minded, and constantly exploring new ideas, formats, and opportunities. Excellent communicators who can articulate creative direction with clarity and confidence. Adaptable and comfortable working within a fast-moving and evolving digital landscape.
WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. Lead creative development across one of the most dynamic and influential areas of modern marketing. Help shape how millions of customers engage with H&M across social platforms and creator communities. Collaborate with talented creatives, strategists, marketers, and creators in a global environment. Grow your leadership and creative expertise while driving innovation at the intersection of fashion, culture, and digital storytelling.
JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here.
Please upload your portfolio when applying for this position. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.