About the role
ABOUT US Pomelo is a boutique NYC-based recruiting agency that places the best talent with leading companies and startups across the globe. We enable hard-working and ambitious talent to work remotely from home, while gaining exposure into how the world’s top companies operate. We partner directly with leaders at these companies, fast-tracking exceptional candidates through the hiring process.
ABOUT THE ROLE We are looking for an exceptional Sales Development Representative (SDR) to join a leading Utah-based HR company that makes it easier for small- and mid-sized businesses (SMBs) to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services.
As a SDR, you will be on the front line of this HR company's growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with the company, and secure qualified discovery calls for their team. This is a high-energy, metrics-driven role: expect a target of 15+ sales-qualified meetings booked each month.
LOCATION 3 days in-person / hybrid at the Lindon, UT headquarters (395 W 600 N).
KEY RESPONSIBILITIES
Outbound Prospecting & Lead Generation
* Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets. * Craft personalized messaging that highlights the company's ability to cut admin costs, improve benefits, and reduce risk for growing businesses. * Qualify prospects against their Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.
CRM & Pipeline Management
* Log all activities, dispositions, and notes in Outreach (or similar) in real time. * Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.
Product & Market Expertise
* Master the service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms. * Stay current on Professional Employer Organization (PEO) industry trends, competitor positioning, and regulatory changes impacting employers.
Continuous Improvement
* Exceed weekly/monthly activity and meeting quotas; track personal KPIs. * Share call insights and objection trends with marketing to refine campaigns. * Participate in ongoing sales training and peer call-coaching sessions.
QUALIFICATIONS * Bachelor’s degree in a relevant field, or equivalent education * Preference for (but not required) candidates with 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred) * Comfortable making high-quality outbound calls per day and navigating gatekeepers * Excellent verbal, written, and digital communication skills; strong business acumen * Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture * Located in, or willing to travel occasionally to, Utah-front-range markets
COMPENSATION & BENEFITS
* Competitive salary ($55k base, $75k OTE) * The best benefits in Utah: employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more * Generous PTO, paid holidays, and hybrid flexibility * Ongoing professional development with sales experts