About the role
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue. Job Duties: * Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns * Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis * Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals * Planning, building and implementing data-driven pay-per-click strategies
* Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics * Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts * Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation * Developing landing pages for campaigns and/or assisting with specific direction of their development * Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking * Keeping pace with search and PPC industry trends and developments * Communicating to team and management on project status’, timelines, and results
Qualifications: * Bachelors’ Degree in Marketing, advertising, or related fields preferred. * 3+ years of experience in Paid Search (PPC) account management. * Proven in-depth expertise running successful campaigns on Amazon. * Strong tracking, analytics, and reporting skills, including Google analytics. * Exceptional communication skills (both written and verbal). * Strong attention to detail and organizational skills * Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)