About the role
About the Role
As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology business. You will turn early demand into a repeatable revenue engine, shaping the systems, messaging, and execution from first customer touch through expansion.
What You'll Do
* Own the full go-to-market funnel, from pipeline generation through customer expansion and retention.
* Run experiments across channels, measure outcomes, and scale effective motions.
* Generate and manage qualified pipeline through inbound and outbound activity.
* Create and distribute content across social platforms, blogs, and professional networks.
* Develop partnerships with vendors, startups, and community organizations.
* Plan events, dinners, conferences, and other activities that build awareness and relationships.
* Design client and partner gifting programs to deepen loyalty and encourage referrals.
* Define positioning, messaging, pricing, packaging, and sales collateral.
* Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.
* Use customer and performance data to develop repeatable playbooks.
What We're Looking For
* At least 4 years at a high-growth startup as a founder or leading a go-to-market, growth, or sales function.
* A record of measurable results in pipeline generation, conversion, and revenue.
* Experience building and scaling go-to-market systems, including CRM, sequencing, enrichment, and automation tools.
* Experience running multi-channel experiments, managing inbound and outbound pipeline, and developing strategic partnerships.
* Strong content, event, and relationship-building skills, including experience with client or partner gifting programs.
* A systems-oriented, organized approach and comfort building from zero and iterating quickly.
* Ability to use customer and performance insights to create repeatable processes. An engineering background or significant competitive achievement is a plus.
* Willingness to work intensively, including weekends and extended hours.
Compensation & Benefits
Base salary: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided.
Location
On-site in San Francisco, California, United States.