About the role
About the Role
We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.
The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
Responsibilities
Marketing Infrastructure & Tech Stack
* Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more * Evaluate, onboard, and integrate new tools as the business scales * Maintain data integrity across all systems: deduplication, normalization, and routing logic * Document all processes, workflows, and system configurations * Partner with IT and Security on procurement, SSO, and data compliance requirements
Lead Scoring & MQL Management
* Design, implement, and iterate on behavioral and demographic MQL scoring models * Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL * Build and maintain lead routing and assignment rules in partnership with Sales Ops * Monitor score decay, conversion rates, and funnel velocity — optimize continuously * Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
System Integrations
* Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability * Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech * Partner with RevOps on attribution modeling and multi-touch reporting * Troubleshoot and resolve integration failures and data sync issues proactively
Reporting & Analytics
* Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics * Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds * Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity * Support quarterly business reviews with pipeline attribution analysis
Campaign Operations
* Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels * Own email deliverability, list hygiene, and database health * Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows
Requirements
* 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS * Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM * Hands-on experience building or significantly rebuilding an MQL scoring model * Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies * Experience managing complex MAP-to-CRM integrations and third-party tool connections * Comfortable with SQL or working alongside data/BI teams to pull and validate data * Highly organized and process-driven — you document everything * Strong communicator who can translate technical concepts for non-technical stakeholders * Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience
Nice to Have
* Experience building a marketing tech stack from an early or mid-stage starting point * Familiarity with intent data platforms (6sense, Bombora, G2) * Experience with ABM program operations * Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau) * Prior experience at a cybersecurity company