About the role
Position Overview:
Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company's brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration.
Key Responsibilities:
Marketing Strategy & Execution
* Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning. * Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support. * Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels.
Team Leadership & Collaboration
* Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives. * Partner with Sales and Product Development teams to align marketing efforts with commercial objectives. * Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns.
Digital Marketing & Content
* Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms. * Manage and enhance the company’s social media presence, driving engagement and brand recognition. * Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions.
Data-Driven Marketing
* Conduct regular market research and competitive analysis to inform strategic decisions. * Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns. * Establish testing strategies to evaluate and refine programs for effectiveness.
Budget & Resource Management
* Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI. * Monitor program performance and optimize spend across campaigns, platforms, and vendors.
Qualifications:
* Bachelor’s or Master’s degree in Marketing, Communications, or related field. * Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives. * Experience in B2C and/or B2B retail environments, ideally with consumer product brands. * Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies. * Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making. * Deep understanding of content marketing, creative development, and social media trends.
Benefits:
* Medical, Dental, Vision Insurance. * Life Insurance: Fully covered by the company. * 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested. * Paid Sick Leave * 7 Paid Holidays * Paid Vacation * Company provides discounts for fitness equipment for our employees.