About the role
About the Role
Own content marketing for the US market at a growing B2B software company focused on AI-powered business communications. You will shape the brand voice across the customer journey, helping businesses discover, understand, and trust the product.
What You'll Do
* Develop and execute the US content marketing strategy across paid, organic, website, landing page, and product messaging.
* Write conversion-focused copy for paid channels such as Meta, Google, and LinkedIn.
* Script video and paid social ad creatives, including content for platforms such as YouTube.
* Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.
* Use user research, analytics, and A/B testing to improve messaging and content performance.
* Contribute to product positioning and go-to-market messaging.
What We're Looking For
* At least 4 years of experience in content marketing, copywriting, or growth marketing.
* Background in B2B SaaS or another fast-growing software environment.
* Excellent English writing skills tuned to a US audience, with native or C2-level proficiency.
* Understanding of performance marketing and conversion-focused copywriting, including experience with paid channels.
* Experience creating US-market content, scripting ad creatives, and executing organic social strategies.
* An analytical, experimental approach, with experience using research, analytics, and A/B testing to refine content.
Compensation & Benefits
Base salary: $70,000 to $150,000 USD annually. Visa sponsorship is not available.
Location
On-site in New York, New York, United States.
Originally posted on Himalayas