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Resume keywords for SDR & Sales Rep jobs

The skills SDR and sales rep job postings actually ask for, as the share of the 476 newest postings we track that mention each one (out of 4,630 live SDR and sales rep jobs).

Live data · computed 2 November 2026 · refreshed daily

Top hard skills and tools

  1. 1CRMSales & Marketing45%
  2. 2ProspectingSales & Marketing44%
  3. 3SalesforceSales & Marketing28%
  4. 4B2BSales & Marketing27%
  5. 5Outbound prospectingSales26%
  6. 6Business developmentSales & Marketing24%
  7. 7SaaSSales & Marketing19%
  8. 8Cold callingSales & Marketing18%
  9. 9Customer serviceOperations & Logistics15%
  10. 10NegotiationSales & Marketing13%
  11. 11HubSpotSales & Marketing13%
  12. 12Lead generationSales & Marketing12%
  13. 13Quota attainmentSales & Marketing12%
  14. 14Outreach.ioSales11%
  15. 15Sales cycleSales11%
  16. 16Pipeline managementSales & Marketing11%
  17. 17LinkedIn Sales NavigatorSales10%
  18. 18KPIsProduct8%
  19. 19ProcurementOperations & Logistics8%
  20. 20ExcelData7%
  21. 21Go-to-marketProduct7%
  22. 22ZoomInfoSales7%
  23. 23Account managementSales & Marketing6%
  24. 24ForecastingFinance & Accounting5%
  25. 25Social media marketingSales & Marketing5%
  26. 26Discovery callsSales5%
  27. 27Solution sellingSales5%
  28. 28SalesloftSales5%
  29. 29Process improvementProject delivery4%
  30. 30BudgetingFinance & Accounting4%

Soft skills and education in the requirements

  • Communication61%
  • Collaboration18%
  • Mentoring16%
  • Leadership16%
  • Time management10%
  • Problem solving10%
  • Attention to detail6%
  • Bachelor's degree22%

Counted only in duties and requirements. Show soft skills through a bullet ("led", "presented", "partnered with"), not as a list.

Example SDR and sales rep resume bullets using these keywords

Examples written by our team to show the pattern (action, keyword, result), not taken from real candidates. Replace each X with your own number, and only keep a keyword if you really did it.

  • Booked X qualified meetings a month through outbound prospecting and cold calling, X% above target.
  • Generated $X in pipeline in X quarters by running sequences in Outreach and finding contacts with LinkedIn Sales Navigator.
  • Logged every touch in Salesforce and handed over X qualified opportunities to account executives.

How to use this list

SDR and BDR ads care about activity and pipeline. Give your weekly outreach volume, meetings booked and pipeline created, and name the CRM and sales-engagement tools you worked in.

Only add skills you've really used, in the group your CV already has for them, and show the important ones in a bullet too. The percentages tell you what's common across the market; the job you're applying to is what matters, so check your CV against it.

How we count: the newest live postings whose title matches the role, re-posts removed, description only. Each skill counts once per posting, with common synonyms (k8s = Kubernetes); benefits and legal text are ignored; soft skills only count in the requirements. The role's own name is left out.

Live SDR & Sales Rep jobs

Frequently asked questions

What are the ATS keywords for a SDR and sales rep resume?

The terms employers' applicant tracking systems are searched with are the skills in the job ad. Across 476 live SDR and sales rep postings we track, the most common are CRM, Prospecting, Salesforce, B2B, Outbound prospecting, Business development, SaaS, Cold calling, Customer service and Negotiation. Use the ones you really have, spelled the way the ad spells them, in your Skills section and in your bullets.

What skills should a SDR and sales rep put on a resume?

The ones most postings ask for and that you really have. Across 476 recent SDR and sales rep postings we track, the most-mentioned are CRM (45%), Prospecting (44%), Salesforce (28%), B2B (27%) and Outbound prospecting (26%). Put each one you've used in your Skills section and in a bullet that shows how you used it.

Which SDR and sales rep skills are must-haves?

No single skill appears in more than half of the postings right now, so the must-haves depend on the company. Use the list as a guide and match each ad individually.

How is this list calculated?

We take the newest live SDR and sales rep postings from employers' applicant tracking systems, remove re-posts, and count the share whose description mentions each skill (synonyms count, each posting counts once). Benefits and legal boilerplate are ignored. It refreshes daily, and no AI is involved.

Should I add every keyword on this page to my CV?

No. Add only the skills you can discuss in an interview, using the same name the job ad uses. Stuffing in skills you don't have is easy to spot and backfires in interviews.

This page is built from public job postings only. It doesn't need your CV and collects nothing about you. The CV check is separate: we delete your CV from it within 24 hours. See our privacy policy.