Community Manager Job Description (2026): Duties, Skills and Salary
A community manager builds and looks after the group of people around a brand or product: a Discord server, forum, social following or user group. They start conversations, answer questions, moderate conflict, and surface what the community is saying back to the product and marketing teams.
The job is part host, part moderator and part researcher. Community managers need to enjoy people and write in a voice that sounds human, not corporate, while also tracking what's working: which posts land, where members churn out, and what feature requests keep coming up.
Community Manager job description template
Copy it, replace everything in [brackets] and cut what doesn't apply. Keep the requirements to what the job really needs.
Template · replace the [brackets]
Community Manager
[Company] · [City and office days, or remote with the countries or time zones you hire in] · [Full-time]
About [Company]
[Two or three sentences on what your company does, who it serves and why this team matters now.]
About the role
[Company] is hiring a community manager to grow and look after [community, e.g. our Discord, forum or social following]. You'll start conversations, keep things civil, and make sure [team] hears what members are telling us.
What you'll do
- Post, reply and start discussions daily across [Discord / forum / social platforms].
- Moderate the community, enforcing guidelines fairly and consistently.
- Welcome new members and help them find their footing.
- Run or support events such as AMAs, challenges or meetups.
- Track engagement and growth metrics, and report on what's working.
- Surface recurring questions, bugs and feature requests to product and support.
- Write and update community guidelines, FAQs and onboarding content.
- Identify and support active members who could become advocates or moderators.
What you'll bring
- [X]+ years running or heavily participating in an online community.
- Excellent, natural writing voice across short and long-form posts.
- Experience moderating a community, including handling conflict calmly.
- Comfort with [Discord / Slack / forum software] and basic analytics.
- Genuine interest in [product / topic / industry] and the people in it.
- Good judgment about what to escalate versus handle directly.
Nice to have
- Experience running livestreams or in-person events.
- Basic graphic design or video editing for community content.
- Experience with a community platform such as Circle, Discourse or Discord bots.
- Background in customer support or social media.
What we offer
- [Pay range: e.g. $X–$Y base salary, plus bonus or equity if offered]
- [Flexible hours to cover different time zones, event budget, product discounts]
- [Health cover, retirement or pension plan, paid time off, parental leave]
- [Work authorization: whether you can sponsor a visa or hire through an employer of record]
[Our process: a recruiter call, a review of your past community work, a short exercise writing a sample post or handling a mock moderation case, and a team interview.]
[Your equal opportunity statement, and how candidates can ask for adjustments during the process]
Put the pay range in the ad. Several US states, including California, Colorado, New York and Washington, require it in job postings, and the EU Pay Transparency Directive gives applicants the right to know the starting pay or its range before the interview.
Community Manager duties by seniority
What the job usually looks like at each level. Pitch the ad at one level and say which in the title.
Junior
- Posts, replies and moderates under guidance from a senior community manager.
- Helps run events and track basic engagement metrics.
- Learns the community's norms and recurring topics.
Mid-level
- Owns day-to-day community management across one or more channels.
- Plans and runs events independently, and reports on growth and sentiment.
- Builds relationships with active members and early advocates.
Senior
- Sets community strategy and guidelines across all channels.
- Manages a team of community managers or moderators.
- Represents the community's voice in product and marketing planning.
Community Manager career path
- Community Coordinator
- Community Manager
- Senior Community Manager
- Head of Community
Community manager is often a first marketing-adjacent job for people who were already active in online communities, forums or fandoms before being hired to run them professionally. From here, people move into social media management, customer success, or broader marketing leadership.
Similar roles
- Social Media Manager job description
Focuses on brand channels and content rather than two-way community conversation.
- Customer Success Manager job description
Manages individual accounts rather than a broad community.
- Content Marketing Manager job description
Produces owned content rather than moderating and engaging a community.
- Marketing Coordinator job description
Supports campaigns across channels rather than owning one community.
Community Manager job description FAQ
What does a community manager do?
Builds and looks after a brand's community on platforms like Discord, forums or social media: starting conversations, moderating, running events, and reporting what members are saying back to the company.
What skills should a community manager job description require?
Strong, natural writing, experience moderating online spaces, comfort with community platforms, and genuine interest in the community's topic. List specific platforms you use, since tools vary a lot between companies.
Is community manager a marketing role?
Often, yes, though it can sit in marketing, support or product depending on the company. State where the role reports and how it works with those teams, since that shapes the day-to-day work a lot.