Marketing Coordinator Job Description (2026): Duties, Skills and Salary
A marketing coordinator keeps campaigns moving: scheduling content, coordinating with vendors and agencies, tracking budgets, and making sure deadlines don't slip. It's often a generalist entry point into marketing, touching a bit of social media, email, events and reporting rather than owning one channel deeply.
Marketing coordinators work closely with marketing managers and specialists, picking up the administrative and logistical load so channel owners can focus on strategy. The role suits organized people who like variety and are comfortable juggling several small projects rather than one large one.
Marketing Coordinator job description template
Copy it, replace everything in [brackets] and cut what doesn't apply. Keep the requirements to what the job really needs.
Template · replace the [brackets]
Marketing Coordinator
[Company] · [City and office days, or remote with the countries or time zones you hire in] · [Full-time]
About [Company]
[Two or three sentences on what your company does, who it serves and why this team matters now.]
About the role
[Company] is hiring a marketing coordinator to support [team]'s campaigns and day-to-day marketing work. You'll manage the marketing calendar, coordinate with [vendors / agencies], and help track what's working.
What you'll do
- Keep the marketing calendar current so campaigns stay on track.
- Coordinate with vendors, agencies and internal teams on deliverables.
- Draft and schedule content for [social media / email] under guidance.
- Track campaign budgets and expenses, flagging issues early.
- Pull basic performance reports from [analytics tool] for team review.
- Help plan and execute events, webinars or trade show logistics.
- Order and manage marketing materials, swag and signage.
- Support the marketing manager with research and administrative tasks.
What you'll bring
- [0-2] years in marketing, communications or a related support role.
- Strong organizational skills and comfort tracking many small tasks.
- Clear written communication for internal updates and vendor emails.
- Basic familiarity with social media platforms and a scheduling tool.
- Comfort with spreadsheets for budgets and simple reporting.
- Willingness to learn multiple marketing channels rather than specialize early.
Nice to have
- Experience with a project management tool such as Asana or Monday.
- Basic graphic design skills in Canva or similar.
- Event or trade show coordination experience.
- Exposure to email marketing platforms.
What we offer
- [Pay range: e.g. $X–$Y base salary, plus bonus or equity if offered]
- [Mentorship from senior marketers, tuition or course reimbursement, hybrid schedule]
- [Health cover, retirement or pension plan, paid time off, parental leave]
- [Work authorization: whether you can sponsor a visa or hire through an employer of record]
[Our process: a recruiter call, a short organizational exercise (planning a mock campaign calendar), and a meeting with the marketing team.]
[Your equal opportunity statement, and how candidates can ask for adjustments during the process]
Put the pay range in the ad. Several US states, including California, Colorado, New York and Washington, require it in job postings, and the EU Pay Transparency Directive gives applicants the right to know the starting pay or its range before the interview.
Marketing Coordinator duties by seniority
What the job usually looks like at each level. Pitch the ad at one level and say which in the title.
Junior
- Handles scheduling, basic content posting and vendor follow-ups, with guidance.
- Learns the brand's tools, calendar and approval process.
- Pulls standard reports for team review.
Mid-level
- Coordinates full campaigns across channels and vendors with light oversight.
- Manages event or webinar logistics end to end.
- Builds and maintains the marketing calendar for the team.
Senior
- Takes on project management for larger, multi-team campaigns.
- Trains new coordinators and improves team processes and templates.
- Often transitions into a specialist or coordinator-lead role at this stage.
Marketing Coordinator career path
- Marketing Coordinator
- Senior Marketing Coordinator
- Marketing Specialist or Manager
- Senior Marketing Manager
Marketing coordinator is a common first marketing job for new graduates in marketing, communications or business, and sometimes a move from administrative or event roles. From here people usually specialize into a channel (social, email, SEO) or move into campaign management.
Similar roles
- Marketing Manager job description
Owns strategy and budget rather than coordinating logistics for someone else's plan.
- Digital Marketing Specialist job description
Owns a specific digital channel in depth instead of coordinating across many.
- Social Media Manager job description
Owns the social channel and voice rather than supporting multiple channels.
- Project Coordinator job description
Coordinates projects broadly rather than specifically marketing campaigns.
Marketing Coordinator job description FAQ
What does a marketing coordinator do?
Supports a marketing team's day-to-day work: scheduling campaigns, coordinating with vendors and agencies, tracking budgets, drafting content and helping with events, usually across several channels rather than owning one.
What should a marketing coordinator job description ask for?
Organizational skills, clear writing, comfort with spreadsheets and basic familiarity with social or email tools. Most hires are early career, so instinct and reliability matter more than deep channel expertise.
Is marketing coordinator an entry-level job?
Usually yes. It's a common first role for marketing or communications graduates, acting as a generalist foundation before people specialize into a channel or move into a manager track.