About the role
Job Description
Primary Function of Position:
This position will lead and implement strategic marketing programs and develop surgeon champions to support the launch and drive adoption of the da Vinci indications in General Surgery. This role will manage the team of Clinical Marketers in charge of defined subspecialities providing direction and supporting individual development.
Roles and Responsibilities:
Understand your market
* Serve as the subject matter expert for General Surgery. Analyze European market dynamics in growth areas to establish clear adoption drivers and barriers with a clear focus based on opportunity and value. * Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps. * Working with the VP, Europe Marketing and MACA to design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI in focused General Surgery indications. Give direction to team members on strategy execution. This will include detailed market activities to be implemented in a defined timeline and budget.
Maintain alignment on target procedures/products
* Align frequently and rollout strategic initiatives with market/country marketing and sales leadership on European procedure priorities, initiatives and tactics. Support and coach team members on how to prioritize. * Work with the Training team to develop and implement a structured and standardized training pathway that enables surgeon sustainability in each procedure indication * Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals * Work closely with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key procedures and drive adoption * Work closely with global clinical development team to identify surgeon KOLs to create procedure guides and training materials for emerging surgical procedures.
Build Value Props Stories, Tools, Events and Engage 3Ps
* Partner and lead across functions to include market/global marketing, sales and training department to identify and support the development of sales reps—to include creating content for European company meetings * Deliver European clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales.
Develop Speaker/ Teacher/ CaseObs/ Executive KOLs
* Develops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci systems * Working with team members and country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes
Quantify the Impact (QTI) – clinical, economic, strategic evidence
* Work closely with national and global Market Access team serving as SME to assist in development and execution of cost effectiveness/ value strategies in key markets * Develop and Validate Clinical and Economical data with case observation centers and surgeon champion
Align with relevant Surgical and Executive societies
* Develop and implement Intuitive’s presence at European conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts and tradeshow booth promotion * Develop and execute European society collaboration initiatives in training and education
Qualifications
Required Knowledge, Skills, and Experience:
* Bachelor's degree in life science or business discipline. MBA preferred * 12+ years of experience, including 7 years of Clinical/Product marketing experience in a therapeutic medical device company, General Surgery experience preferred * Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired * 3+ years of successful management and talent development experience and training * Language (spoken and written): Required: fluent in English; Preferred: fluent in German and/or French * Proven ability to effectively position procedure/product messages and develop strong sales support to drive desired adoption * Demonstrated success in building clinical education and marketing programs to drive product/procedure growth * Experienced leading departmental and cross-functional projects and project teams in the medical device or related industry * Strong track record of leading strategic initiatives from concept to completion * Proven success integrating business insights into broad Marketing strategies and plans * Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents. * Self-starter with ability to take leadership in unstructured environment. * A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks * Strong knowledge of the MS Office product suite * Ability to travel 60%. International travel required
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Additional Information
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
This position may be filled at a different job level than listed here depending on business need and/or on the selected candidate’s experience, knowledge and skills. Compensation will be based primarily on the job level at which the role is filled and the candidate’s qualifications, consistent with applicable law.