About the role
PLAYERSBEST is an online lead generation company that creates quality leads in highly competitive verticals, such as iGaming, Financials, Health and Communications. We focus on building high-end websites with quality content that let customers make an informed decision about the product they’re about to buy or sign-up to. We pride ourselves on adopting a customer-focused approach to quality and usability.
About the role
We are looking for an experienced BI Data Analyst who is motivated to take on an amazing new adventure: developing and maintaining data analysis structures and derive actionable recommendations to boost company revenue.
What you'll do
* Monitor, analyze, and report on the performance of our different acquisition channels. * Develop and maintain dashboards to track key metrics such as traffic sources, conversion rates, lifetime values. * Design and implement data strategies to optimize our marketing efforts. * Translate complex datasets into actionable insights to guide marketing decisions and growth initiatives. * Analyze user journeys to assess the potentials for optimization for our acquisition channels * Design and analyze A/B tests for landing pages, offers, and affiliate traffic strategies. * Develop predictive models to forecast traffic, conversion, and revenue outcomes across affiliate segments. * Ensure the accuracy, integrity, and consistency of affiliate marketing data by working closely with engineering and product teams. * Define and enforce data collection standards and best practices. * Communicate findings and recommendations clearly to non-technical stakeholders. * Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau * Identify reporting issues through anomaly detection and behavioral analysis. * Share best practices and help foster a data-driven culture.
What we're looking for
* 5+ years of experience in data analytics, ideally with 2+ years specifically in performance or affiliate marketing analytics. * Proficiency in SQL: Strong ability to query large datasets across multiple tables and optimize complex joins. * Experience with Analytical Tools: Hands-on experience with data visualization and BI platforms (e.g., Looker, Tableau, Power BI). * Statistical Programming: Working knowledge of Python or R for advanced analytics, data wrangling, and automation. * A/B Testing & Experimentation: Experience designing, executing, and analyzing split tests with an understanding of statistical significance. * Data Modeling & Forecasting: Ability to create predictive models and perform regression, cohort, and lifetime value analysis. * Deep knowledge of affiliate channels, performance marketing KPIs, attribution models, and conversion funnels is a plus * Proven track record of turning data into actionable insights that drive business decisions and ROI improvements. * Experience working in fast-paced digital or e-commerce environments. * Strong Communication Skills: Ability to present complex data in a clear, concise, and actionable manner to non-technical stakeholders. * Business Acumen: Capable of understanding marketing strategy and aligning data initiatives with business goals. * Problem-Solving Mindset: Analytical thinker with a proactive approach to identifying and solving problems.
What we offer
* Real Impact: Your insights will directly shape marketing strategy and revenue decisions — this is a role where data drives the business, not just the reports * Interesting & Diverse Data: Work across multiple competitive verticals and acquisition channels, with complex, real-world datasets that will challenge and grow your analytical skill set * Collaborative Environment: Work closely with engineering, product, and marketing teams in a dynamic, data-driven culture that values your expertise * Competitive Compensation: A competitive salary, performance-based incentives, and private healthcare benefits * Flexible & Remote-Friendly: Work remotely, on-site, or hybrid — with the flexibility to suit your lifestyle