About the role
OUR CLIENT IS AN INTERNATIONAL ONLINE GAMING COMPANY FOCUSED ON DELIVERING ENGAGING AND INNOVATIVE GAMING EXPERIENCES, LEVERAGING MODERN TECHNOLOGIES TO PROVIDE HIGH-QUALITY PRODUCTS AND SERVICES FOR A GLOBAL AUDIENCE.
PERFECT FOR THOSE WHO AIM TO:
* Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
* Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
* Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
* Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
* Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);
* Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
* Develop and refine automated player journeys and customer retention funnels;
* Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
* Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
* Improve customer engagement and communication metrics based on data insights.
EXPERIENCE YOU’LL NEED TO BRING:
* 3+ years of CRM experience in the casino and sports betting industry;
* Proven expertise in developing segmentation strategies and personalized communication;
* Hands-on experience with email, SMS, push, and other CRM channels;
* Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;
* Advanced analytical skills; ability to draw actionable insights from large data sets;
* Familiarity with CRM platforms;
* Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;
* Upper-intermediate or higher level of English (both written and verbal).
IT'S A PERFECT MATCH IF YOU HAVE THOSE PERSONAL FEATURES:
* Attention to detail and organizational skills;
* Ability to think creatively, strategically, identify and resolve problems;
* Good communication and collaboration skills;
* Proactive attitude and ownership mindset to independently manage and optimize campaign performance.
OUR CLIENTS OFFER COMPETITIVE BENEFITS TO SUPPORT YOUR PROFESSIONAL AND PERSONAL GROWTH, INCLUDING:
* Health & Wellness Focus;
* Global Medical Coverage;
* Growth Opportunities;
* Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
* Performance-Driven Rewards;
* Dynamic Work Environment.
Apply, and let your growth journey begin.