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Marketing Analyst Job Description (2026): Duties, Skills and Salary

A marketing analyst measures what marketing is doing: which campaigns drive signups or sales, which channels are worth the spend, and how customers move from first click to purchase. They pull data from ad platforms, CRM and web analytics, build reports and dashboards, and recommend where to shift budget or messaging.

Marketing analysts work in-house at companies with meaningful ad spend, and at agencies reporting results across multiple clients. The toolkit leans on SQL, a BI tool, and the reporting interfaces of ad platforms like Google Ads and Meta, plus enough statistics to know when a result is real versus noise.

Marketing Analyst job description template

Copy it, replace everything in [brackets] and cut what doesn't apply. Keep the requirements to what the job really needs.

Template · replace the [brackets]

Marketing Analyst

[Company] · [City and office days, or remote with the countries or time zones you hire in] · [Full-time]

About [Company]

[Two or three sentences on what your company does, who it serves and why this team matters now.]

About the role

[Company] is hiring a marketing analyst to measure the performance of [campaigns / channels] and help [marketing team] spend budget where it works. You'll build reports, analyze campaign results, and recommend where to shift effort.

What you'll do

  • Pull and combine data from [Google Analytics / ad platforms / CRM] for reporting.
  • Build and maintain dashboards tracking campaign performance and marketing KPIs.
  • Analyze channel and campaign ROI, and recommend budget allocation.
  • Support A/B tests on landing pages, emails or ads, and report results.
  • Track the customer funnel from first touch to conversion and flag drop-off points.
  • Present findings and recommendations to the marketing team in plain language.
  • Maintain attribution models and marketing data definitions.
  • Work with marketing ops to ensure tracking and tagging are set up correctly.

What you'll bring

  • [X]+ years in a marketing analytics, data analyst or digital marketing role.
  • Strong SQL and comfort with Excel or Google Sheets for ad hoc analysis.
  • Experience with Google Analytics and at least one ad platform's reporting.
  • Understanding of marketing funnels, attribution and campaign metrics.
  • Experience with a BI tool such as Tableau, Looker or Power BI.
  • Clear communication of data findings to non-technical marketers.

Nice to have

  • Experience with marketing automation platforms such as HubSpot or Marketo.
  • Python or R for deeper statistical analysis.
  • Knowledge of multi-touch attribution modeling.
  • Experience in [domain, e.g. e-commerce, B2B SaaS or retail marketing].

What we offer

  • [Pay range: e.g. $X–$Y base salary, plus bonus or equity if offered]
  • [Flexible hours, budget for analytics certifications, remote-friendly]
  • [Health cover, retirement or pension plan, paid time off, parental leave]
  • [Work authorization: whether you can sponsor a visa or hire through an employer of record]

[Our process: a recruiter call, a SQL and analytics exercise using sample campaign data, a case presentation, and a meeting with the marketing team.]

[Your equal opportunity statement, and how candidates can ask for adjustments during the process]

Put the pay range in the ad. Several US states, including California, Colorado, New York and Washington, require it in job postings, and the EU Pay Transparency Directive gives applicants the right to know the starting pay or its range before the interview.

Marketing Analyst duties by seniority

What the job usually looks like at each level. Pitch the ad at one level and say which in the title.

Junior

  • Builds reports and pulls data for recurring campaign reviews, with review.
  • Maintains existing dashboards and checks for tracking errors.
  • Learns the company's channels, campaigns and KPIs.

Mid-level

  • Owns performance analysis and reporting for a channel or set of campaigns.
  • Designs tests and recommends budget shifts based on results.
  • Builds dashboards and metric definitions other marketers rely on.

Senior

  • Leads analytics strategy across channels and advises marketing leadership on spend.
  • Builds and maintains attribution models used company-wide.
  • Mentors analysts and improves marketing data quality with marketing ops.

Marketing Analyst career path

  1. Marketing Analyst I
  2. Marketing Analyst
  3. Senior Marketing Analyst
  4. Marketing Analytics Manager

Marketing analyst is reached from a data analyst background, a marketing or business degree, or a digital marketing role that grew into reporting and analysis. Later moves include marketing analytics management, broader data analyst roles, or a shift into marketing management given the channel knowledge the role builds.

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Marketing Analyst job description FAQ

What does a marketing analyst do?

Measures the performance of marketing campaigns and channels, builds reports and dashboards from ad platform, CRM and web analytics data, and recommends where to shift budget or messaging based on results.

What skills should a marketing analyst job description require?

SQL, Google Analytics, experience with at least one ad platform's reporting, and a BI tool such as Tableau or Looker. Marketing automation experience and Python are useful extras, better listed as nice-to-have.

Is marketing analyst a data role or a marketing role?

Both. Marketing analysts need the SQL and reporting skills of a data role, applied specifically to marketing questions like channel ROI and funnel drop-off, so the job description should name both the data tools and the marketing context expected.