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Web Designer Job Description (2026): Duties, Skills and Salary

A web designer creates the visual layout, typography and style of websites, translating a brand's look into pages that are easy to read and navigate. They work in design tools to mock up pages, choose colors and fonts, and often hand off designs as HTML/CSS or specs for a developer to build.

Web designer overlaps with UI design and front-end development depending on the company: at agencies and small businesses, designers often code their own pages, while at larger companies they focus on visuals and hand off to developers. Either way, the job rewards a good eye, consistency across pages, and attention to how real content fits the layout.

Web Designer job description template

Copy it, replace everything in [brackets] and cut what doesn't apply. Keep the requirements to what the job really needs.

Template · replace the [brackets]

Web Designer

[Company] · [City and office days, or remote with the countries or time zones you hire in] · [Full-time]

About [Company]

[Two or three sentences on what your company does, who it serves and why this team matters now.]

About the role

[Company] is hiring a web designer to design and maintain pages for [website/product]. You'll create layouts that fit our brand, make sure pages work well on mobile, and collaborate with [marketing/development] to get designs live.

What you'll do

  • Design website layouts, landing pages and templates in [Figma / Adobe XD].
  • Maintain a consistent visual style and typography across the site.
  • Build responsive pages that work well on mobile, tablet and desktop.
  • Hand off designs to developers with clear specs, or build pages directly in [CMS/HTML/CSS].
  • Select and optimize images, icons and other visual assets.
  • Update and refresh existing pages based on feedback or new content.
  • Work with marketing or content teams to design pages that support campaigns.
  • Test designs across browsers and devices to catch layout issues.

What you'll bring

  • [X]+ years designing websites or web pages.
  • Strong portfolio showing real, shipped website work.
  • Proficiency in a design tool such as Figma, Adobe XD or Sketch.
  • Working knowledge of HTML and CSS, even if a developer builds the final page.
  • Understanding of responsive design and basic web usability principles.
  • Attention to typography, spacing and visual consistency.

Nice to have

  • Experience with a CMS such as WordPress, Webflow or Squarespace.
  • Basic JavaScript for simple interactivity.
  • SEO basics, such as how layout and images affect page speed.
  • Experience designing for [industry, e.g. e-commerce, SaaS or nonprofit sites].
  • Basic photography or illustration skills for original visual assets.

What we offer

  • [Pay range: e.g. $X–$Y base salary, plus bonus or equity if offered]
  • [Flexible hours, remote-friendly, software and template license budget, portfolio review support]
  • [Health cover, retirement or pension plan, paid time off, parental leave]
  • [Work authorization: whether you can sponsor a visa or hire through an employer of record]

[Our process: a portfolio review, a short design exercise on a sample page, and a final interview with the marketing or design team.]

[Your equal opportunity statement, and how candidates can ask for adjustments during the process]

Put the pay range in the ad. Several US states, including California, Colorado, New York and Washington, require it in job postings, and the EU Pay Transparency Directive gives applicants the right to know the starting pay or its range before the interview.

Web Designer duties by seniority

What the job usually looks like at each level. Pitch the ad at one level and say which in the title.

Junior

  • Designs simple pages and templates from an existing style guide.
  • Makes content updates to existing site designs.
  • Learns the brand's visual standards and the team's tools.

Mid-level

  • Designs full page layouts and new templates independently.
  • Owns responsive design quality across devices and browsers.
  • Works directly with developers or a CMS to ship pages.

Senior

  • Sets the visual direction and design system for the whole website.
  • Leads redesign projects and reviews other designers' work.
  • Partners with marketing or product leadership on site strategy.

Web Designer career path

  1. Junior Web Designer
  2. Web Designer
  3. Senior Web Designer
  4. Design Lead or Creative Director

Web designer is often reached from a graphic design background, a bootcamp or self-taught design and HTML/CSS skills, or a marketing role with a strong visual eye. From here, paths lead to UI/UX design, front-end development or creative leadership.

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Web Designer job description FAQ

What does a web designer do?

Designs the visual layout, typography and style of website pages, builds responsive designs that work across devices, and hands them off to developers or builds them directly in a CMS.

What skills should a web designer job description require?

A strong portfolio, proficiency in a design tool like Figma, working knowledge of HTML and CSS, and an understanding of responsive design. CMS experience is a common and useful extra to list.

Does a web designer need to know how to code?

Not always, but basic HTML and CSS knowledge helps designers create realistic layouts and work better with developers. Some roles, especially at smaller companies, expect the designer to build pages directly in a CMS.