About the role
Your Responsibilities:
Business Planning & Performance Management
* Develop annual and quarterly business plans for the German market, breaking down GMV and profit targets by channel, category, and month. * Develop and manage the marketing budget, dynamically allocating resources across paid media, affiliate marketing, CRM, content, and other channels based on ROI performance.
Go-to-Market (GTM) Strategy
* Develop the annual GTM strategy and promotional calendar for the German store, defining key categories, objectives, and resource allocation at each stage of the year. * Lead the go-to-market planning for key new product launches, including positioning, pricing, launch timing, and channel mix, and monitor post-launch performance. * Lead the end-to-end planning and execution of S-tier promotional campaigns, such as Black Friday, Prime Day-related events, and seasonal promotions, including overall strategy, budgeting, cross-functional coordination, and post-campaign reviews.
Growth & Marketing Strategy
* Develop an omnichannel customer acquisition strategy across paid media, SEO, and affiliate marketing, defining channel-level targets, budgets, and execution strategies, and overseeing implementation. * Define the strategic direction for membership and CRM programs, setting targets for repeat purchase rates and customer lifetime value (CLV), while reviewing key campaigns and automation workflows. * Define partnership strategies and performance evaluation criteria for external agencies and affiliate partners, and monitor their performance and ROI.
E-commerce Operations & Customer Experience
* Develop the overall e-commerce store strategy, including product assortment, pricing, site architecture, and conversion rate optimization (CRO), and oversee the implementation of optimization initiatives. * Establish quality standards for localized content, visual design, and landing pages to ensure brand consistency across all customer touchpoints. * Oversee and drive improvements in third-party logistics (3PL) operations and customer service, with a focus on enhancing service quality and customer satisfaction.
Data Analysis & Performance Review
* Establish daily, weekly, monthly, and quarterly business review (QBR) processes to track core KPIs, identify performance gaps, and drive corrective actions. * Conduct attribution analysis using Shopify Analytics, GA4, and advertising platform data to optimize channel performance and inform strategic decisions. * Conduct regular competitor and market research and translate insights into actionable business improvement initiatives.
Your Profile:
* 5+ years of experience in e-commerce, online retail, DTC, or digital business management. * Proven track record of driving online revenue growth, profitability, and marketing ROI. * Experience in business planning, forecasting, budget management, and promotional campaign execution. * Strong expertise in performance marketing, CRM, SEO, affiliate marketing, and customer acquisition. * Hands-on experience with Shopify, GA4, and e-commerce analytics tools. * Strong understanding of merchandising, pricing, conversion rate optimization (CRO), and customer experience. * Proven ability to lead cross-functional projects and manage external agencies and partners. * Fluent in English and Chinese; German language skills are a plus.
What we offer:
* Visa Sponsorship for Germany * An independent role with growing responsibilities in an innovative, and market-leading international company. * A friendly and motivated team and excellent opportunities to develop yourself within the company. * Partial home office possible (1 day per week). * An attractive salary with target-related OTE bonus. * 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve. * Company pension scheme (betriebliche Altersvorsorge). * Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on. * Employee referral award. * Regular team events (monthly tea time, quarterly team building, Christmas party, etc.). * Ergonomic office chairs and height-adjustable workplaces. * Modern office with free parking places. * Free drinks and good tea and coffee. * Employee discounts on our wide range of our products.