Email Marketing Specialist Resume Example (2026)
By FindAJobAI team Updated How we built this page
Email marketing specialist postings usually list the same platforms: Klaviyo, HubSpot, Mailchimp, maybe Braze or Marketo, plus segmentation and A/B testing. What separates a strong resume is proof those campaigns moved a number a marketing director actually tracks: open rate, click rate, or revenue per email sent.
The example below spent three years running lifecycle email for a direct-to-consumer skincare brand after a year on an agency's email team. Each bullet names the platform, the test or segment, and what it changed, instead of counting emails sent.
Email Marketing Specialist resume template
This example as a one-page template: one column, standard headings and plain text, the format applicant tracking systems read most reliably.
After you sign up, Create my CV builds your own resume in this same one-column layout, from your real experience.
Mid-level email marketing specialist resume example
A complete one-page example for a fictional email marketing specialist: every bullet pairs an action with what changed because of it.
Example resume · fictional person
Branwen Castellano
Email Marketing Specialist
Denver, CO · [email protected] · (720) 555-0160 · LinkedIn · Portfolio
Summary
Email marketing specialist with 3 years running lifecycle and campaign email in Klaviyo for a direct-to-consumer skincare brand, plus a year on an agency email team. Rebuilt the welcome flow to lift its revenue per recipient by 34%, and runs a subject-line testing program across 40+ sends a month. Comfortable owning segmentation, deliverability and reporting end to end.
Experience
Email Marketing Specialist, Marlow & Birch Skincare
Denver, CO · Apr 2022 – Present
- Rebuilt the 5-email welcome flow in Klaviyo, raising revenue per recipient by 34% and first-purchase conversion by 9 points.
- Ran subject-line and send-time A/B tests on 40+ campaigns a month, lifting average open rate from 22% to 29%.
- Segmented the 180,000-subscriber list by purchase history and engagement, cutting unsubscribes by 18% after moving low-engagement contacts to a lighter cadence.
- Built a win-back flow for lapsed customers that recovered $62,000 in revenue in its first 6 months.
- Monitored deliverability weekly across 3 sending domains, keeping inbox placement above 96% and spam complaints under 0.02%.
Email Marketing Coordinator, Thistledown Digital Agency
Denver, CO · Jun 2021 – Mar 2022
- Built and scheduled email campaigns in HubSpot and Mailchimp for 6 small-business clients across retail and services.
- Wrote A/B tests on subject lines for 12 clients, applying winning patterns across future sends and raising average open rate by 4 points.
- Cleaned and merged 5 clients' email lists ahead of migration to HubSpot, removing 3,400 invalid or duplicate addresses.
Skills
- Platforms: Klaviyo, HubSpot, Mailchimp, Braze (basic)
- Strategy: Lifecycle flows, segmentation, A/B testing, list growth, win-back campaigns
- Technical: HTML/CSS for email, UTM tagging, basic SQL for list pulls, deliverability monitoring
- Analytics: Google Analytics 4, Klaviyo and HubSpot reporting, revenue attribution
Certifications
- HubSpot Email Marketing Certification, 2022
Education
- B.A. Communications, University of Denver, 2021
Fictional example by the FindAJobAI team: the person, employers and numbers are invented. Keep the structure; use your own work and numbers you can explain in an interview.
Entry-level email marketing specialist resume example
A recent communications graduate with one nonprofit internship managing a small newsletter list. Education sits right under the summary, and the internship bullets focus on list size and open rate rather than campaign count, since that's what's available at this stage.
Entry-level example resume · fictional person
Ysolde Marchetti
Email Marketing Specialist
Richmond, VA · [email protected] · (804) 555-0128 · LinkedIn · Portfolio
Summary
Entry-level email marketing specialist with a B.A. in Communications and a 3-month internship managing a nonprofit's Mailchimp newsletter to 4,000 subscribers. Writes subject lines that test well, understands basic email HTML, and is comfortable pulling open and click data into a simple report. Looking for a first full-time email marketing role.
Education
- B.A. Communications, University of Richmond, 2026
Experience
Communications Intern, Riverton Food Bank
Richmond, VA · Jan 2026 – Mar 2026
- Wrote and scheduled a biweekly Mailchimp newsletter to 4,000 subscribers, raising open rate from 19% to 26% over 3 months.
- Tested 2 subject-line styles per send across 6 newsletters and found direct asks outperformed questions by 4 points.
- Segmented a 2,400-contact list into donors and volunteers, sending a tailored call-to-action to each group that doubled click-throughs on donation links.
- Cleaned the subscriber list ahead of a platform migration, removing 310 bounced or invalid addresses.
Social Media Assistant, University of Richmond, Student Activities Office
Richmond, VA · Sep 2024 – Dec 2025
- Drafted weekly event emails to a 2,200-student listserv, coordinating send timing with social posts.
- Tracked open and click data for 12 sends in a shared spreadsheet, reporting results to the office coordinator each week.
Skills
- Platforms: Mailchimp, Klaviyo (coursework), Canva for email design
- Strategy: Subject-line testing, basic segmentation, newsletter cadence planning
- Technical: Basic HTML for email, UTM tagging, Google Analytics basics
Certifications
- HubSpot Email Marketing Certification, 2026
Senior email marketing specialist resume example
An eight-year lifecycle lead now managing a small team and a real revenue number. The bullets move from writing campaigns to setting strategy, running a testing roadmap and defending budget, and the summary names the team size and attributed revenue.
Senior example resume · fictional person
Thaddeus Vellacourt
Senior Email Marketing Manager
Austin, TX · [email protected] · (512) 555-0193 · LinkedIn · Portfolio
Summary
Senior email marketing manager with 8 years leading lifecycle strategy for a subscription box company, now overseeing a 2-person team and $3.2M in annual email-attributed revenue across 12 automated flows. Built the testing roadmap behind a 40% lift in flow revenue since 2022 and sets deliverability standards across 4 sending domains.
Experience
Senior Email Marketing Manager, Hollowbrook Subscription Co.
Austin, TX · Jul 2020 – Present
- Manage a 2-person email team and own 12 automated flows generating $3.2M in annual email-attributed revenue.
- Built a quarterly testing roadmap covering subject lines, send times and layout, lifting flow revenue 40% since taking over the program.
- Rebuilt the winback flow with a 3-tier discount ladder, recovering $180,000 in lapsed-subscriber revenue in its first year.
- Set deliverability standards across 4 sending domains, raising average inbox placement from 89% to 97%.
- Presented monthly email performance to the VP of Marketing, including a recommendation that shifted 15% of send volume to SMS, which the team adopted.
Email Marketing Manager, Fernhollow Beauty Group
Austin, TX · Feb 2017 – Jun 2020
- Owned lifecycle email for a 220,000-subscriber list across welcome, browse abandonment and post-purchase flows.
- Ran 50+ A/B tests over 3 years, with winning subject-line patterns adopted into a brand style guide.
- Grew the subscriber list from 90,000 to 220,000 through 2 co-branded giveaways and a redesigned signup popup.
Email Marketing Specialist, Caldwell & Ash Agency
Austin, TX · Aug 2015 – Jan 2017
- Managed email campaigns in Mailchimp and HubSpot for 8 small-business clients, averaging a 24% open rate across accounts.
- Built client-facing monthly reports on open rate, click rate and list growth, cutting report prep time by half after templating them.
Skills
- Platforms: Klaviyo, HubSpot, Braze, Iterable (basic)
- Strategy and leadership: Lifecycle roadmaps, team management, budget ownership, cross-functional reporting
- Technical: Email HTML/CSS, deliverability and authentication (SPF/DKIM), SQL for segmentation
Education
- B.A. Marketing, University of Texas at Austin, 2015
How to write an email marketing specialist resume
Five steps, in the order a recruiter reads the page. The format around them stays plain for every job: one column, standard headings, newest role first.
Header: name, target title and links
Use the title "Email Marketing Specialist" even if yours was Lifecycle Marketing Associate or CRM Coordinator, and name the ESP you're strongest in right in the headline area or summary since many postings filter by it.
Summary: what you do and your best proof
Name your main ESP, the type of company you supported, and one result like a flow rebuild or a testing program you ran. Skip "detail-oriented team player"; it says nothing about your email work.
Experience: newest first, a result in every bullet
Open bullets with the flow or campaign type, then the platform and the result: an open rate, a revenue number, or a test outcome. "Sent newsletters" says nothing; "rebuilt the welcome flow, raising revenue per recipient from $0.42 to $0.56" does.
Skills: grouped, in the ad's words
Group into platforms, strategy and technical skills, and name the specific ESP and any HTML or analytics tools. Leave off tools you've only seen in a demo unless the posting specifically asks for them.
Education and certifications
List your degree with the year, plus any ESP certification like HubSpot or Klaviyo's own program. Without full-time email experience, add internship or coursework bullets with real list sizes and metrics where you can.
Skills to put on an email marketing specialist resume
Hard skills are the tools and methods of the job; soft skills are how you work with people. Each comes with one way to prove it, because a skill named only in a list counts for little. Add the ones you really have.
Hard skills
- Klaviyo
- Name a flow you built or rebuilt in it and the revenue or conversion change that followed.
- HubSpot
- Mention the workflows or lists you managed in it and a metric like open rate or list growth.
- Mailchimp
- Point to a newsletter or campaign cadence you ran and its open or click rate.
- A/B testing
- State the hypothesis you tested, the winner, and whether it became the new standard.
- Segmentation
- Give the list size, the segments you created and one result, like fewer unsubscribes or higher clicks.
- Lifecycle flows
- Name the specific flow (welcome, abandoned cart, win-back) and its revenue or conversion number.
- Deliverability monitoring
- Mention inbox placement or spam complaint rate and anything you caught before it got worse.
- Email HTML/CSS
- Note that you can edit or build templates directly, and point to a template issue you fixed.
- List growth
- Give a before-and-after subscriber count and the tactic that drove it, like a popup or giveaway.
- UTM tagging and attribution
- Mention how you tracked campaign performance back to revenue or signups.
- Google Analytics 4
- Tie it to a question about email-driven traffic or conversions you answered.
- Basic SQL
- If you've pulled your own list segments or reporting data, mention it with the table or data source.
Soft skills
- Copywriting
- Point to a subject line or CTA you wrote that tested better than the control.
- Data-driven thinking
- Describe a decision you changed because a test or report showed something unexpected.
- Cross-functional collaboration
- Name the other team (design, product, sales) you coordinated a send with and the result.
- Project management
- Give the number of campaigns or flows you manage in a typical month.
- Attention to detail
- Mention a broken link, wrong offer or send-time error you caught before a campaign went out.
- Prioritization
- Describe how you decide which test or flow to work on first among competing requests.
- Presenting results
- Name who you report to and how often, plus one recommendation that was adopted.
Email Marketing Specialist resume bullet examples: weak vs strong
The same work, written two ways. The strong version names the tool, the scope and a result; the numbers are examples, yours must be real.
Weak: Sent email campaigns.
Strong: Scheduled and sent 15-20 campaigns a month in Klaviyo to a 180,000-subscriber list, averaging a 27% open rate against a 21% industry baseline the brand had tracked.
Volume, platform and a benchmarked result instead of a bare task.
Weak: Improved open rates.
Strong: Tested 30 subject-line variants over 2 quarters and found questions outperformed statements by 6 points, a pattern now used across every send.
Shows the test, the finding and that it changed future work.
Weak: Built email flows.
Strong: Built a 4-email abandoned-cart flow that recovered $41,000 in revenue in its first quarter live.
Names the flow and ties it to a dollar result.
Weak: Managed email list.
Strong: Segmented a 95,000-contact list by last-purchase date, moving 20,000 inactive contacts to a re-engagement track that cut list unsubscribes by 15%.
List size, the segmentation logic and the outcome.
Weak: Worked on A/B testing.
Strong: Ran a send-time test across 3 time slots and found a 10 a.m. send beat 7 a.m. by 5 points in open rate, now the default for all campaigns.
A specific test design with a number and an adopted change.
Weak: Responsible for deliverability.
Strong: Caught a spam-complaint spike within a day by checking weekly deliverability reports, and traced it to an unclean list segment before it affected sender reputation.
Turns a vague responsibility into a specific catch and its timing.
15 more email marketing specialist resume bullet examples
Grouped by area of the job, so you can find the ones closest to your work. Keep the shape (action, scope, result) and replace the invented numbers with your own.
Flows and automation
- Built a 3-email browse-abandonment flow in Klaviyo that generated $28,000 in incremental revenue in its first quarter.
- Redesigned the post-purchase flow to include a review request, raising review submissions from 2% to 11% of orders.
- Added a 60-day re-engagement flow for inactive subscribers, winning back 1,400 customers in its first 6 months.
- Cut the welcome flow from 7 emails to 4 based on engagement drop-off data, raising completion rate by 22%.
Testing and optimization
- Ran a layout test comparing single-column to multi-column design, finding single-column raised clicks by 8%.
- Tested personalized subject lines with first names against generic ones across 20,000 recipients, seeing a 3-point open rate lift.
- Compared morning versus evening sends over 8 weeks, settling on a 9 a.m. default that lifted opens by 6%.
- Found that emails under 150 words outperformed longer ones by 12% in click rate across 3 months of campaigns.
List health and deliverability
- Removed 8,500 inactive subscribers after 6 months of no opens, improving overall open rate from 18% to 24%.
- Set up a re-permission campaign for aging list segments, re-engaging 1,200 subscribers before a planned list purge.
- Monitored bounce and complaint rates weekly, catching a broken authentication record before it hurt sender reputation.
- Implemented double opt-in on signup forms, cutting spam complaints by 30% within 2 months.
Reporting and strategy
- Built a monthly email dashboard tracking revenue per recipient across 12 flows, shared with the marketing director.
- Calculated that email drove 18% of total online revenue in Q3, used to justify the team's budget renewal.
- Presented quarterly test results to a 5-person marketing team, with 2 recommended changes adopted each quarter.
Email Marketing Specialist resume summary examples
Two or three lines on what you do and your strongest proof. Start from the one closest to your level and use your own facts.
Email marketing specialist with a communications degree and a 3-month internship managing a nonprofit's Mailchimp newsletter to 4,000 subscribers. Comfortable with HTML basics, A/B testing and writing subject lines that get opened.
Email marketing specialist with 3 years running lifecycle email in Klaviyo for a direct-to-consumer brand. Rebuilt the welcome flow to lift revenue per recipient by 34% and runs an ongoing subject-line testing program.
Senior email marketing manager with 8 years leading lifecycle strategy for a subscription box company, now overseeing a 2-person team and $3.2M in annual email-attributed revenue across 12 automated flows.
Common email marketing specialist resume mistakes
Each one is easy to make and quick to fix before you apply.
Counting emails sent instead of results
"Sent 200 campaigns" says nothing about quality. Report open rate, click rate or revenue per recipient instead.
Naming a tool with no outcome attached
Klaviyo and HubSpot in Skills show you've used them; a bullet needs to show what you built and what it changed.
No mention of A/B testing specifics
"Ran A/B tests" is vague. Name the hypothesis, the winner, and whether it became the new standard going forward.
Ignoring list health and deliverability
A growing list with a shrinking open rate is a warning sign to experienced hiring managers. Mention segmentation or cleanup work if you've done it.
No sense of company or list size
Email strategy for a 5,000-subscriber newsletter differs from a 200,000-subscriber e-commerce list. State the scale you worked at.
ATS tips for an email marketing specialist resume
Applicant tracking systems turn your file into text that recruiters search, mostly for the skills and titles in the ad. They rarely reject a resume on their own; one that parses badly or misses the ad's words just doesn't come up.
- Name the ESP you used (Klaviyo, HubSpot, Mailchimp, Braze); most postings ask for experience with a specific one.
- Report results as open rate, click rate or revenue per recipient, since those are what marketing managers track.
- Describe one A/B test by its hypothesis and its winner, not just "ran A/B tests."
- If you manage flows (welcome, abandoned cart, win-back), name each one and its result rather than lumping them together.
- Mention deliverability if you've watched it; sender reputation is a growing concern hiring managers ask about.
For the format itself, run the free ATS resume checklist.
Everything for Email Marketing Specialists
- Email Marketing Specialist cover letter examplesThree example letters and a short email version
- Email Marketing Specialist interview questions30 questions with sample answers
- Email Marketing Specialist job descriptionDuties, skills and requirements
- How to tailor your resume without lying
Other resume examples
Email Marketing Specialist resume FAQ
What skills should an email marketing specialist put on a resume?
An ESP like Klaviyo or HubSpot, segmentation, A/B testing and basic email HTML, plus the reporting side: open rate, click rate and revenue attribution. Tie each to a result in a bullet.
How do I show email marketing results without exact revenue numbers?
Use open rate, click-through rate, unsubscribe rate or list growth instead; any consistent metric your employer tracked works, as long as you show a before-and-after.
Should I include HTML or coding skills on an email marketing resume?
Basic HTML/CSS for email templates is worth listing since many ESPs still need manual tweaks. You don't need to be a developer, just able to fix a broken template.
Is a HubSpot or Klaviyo certification worth listing?
Yes, especially early in your career or when switching ESPs; it signals you can ramp up on the platform the employer actually uses.
How we built this page
The FindAJobAI team wrote the three example resumes, the bullets, the skills and the advice for email marketing specialist roles. The people, employers and numbers in the examples are invented; the structure, the tools and the way each bullet is built are the parts to copy.
Once we track enough live email marketing specialist job ads, this page also shows the skills they ask for most, counted the same way as our in-demand skills report.
Last reviewed on November 1, 2026.