Copywriter Resume Example (2026)
By FindAJobAI team Updated How we built this page
Copywriter job ads usually want proof that your words moved a number, not just a list of formats you've written. A strong copywriter resume names the channel, the test and the result, since most hiring managers skim for evidence a campaign beat its control before they read a single writing sample.
The example below is a copywriter with four years split between a direct-to-consumer skincare brand and a software company. Notice how each bullet names the channel, the audience and what the copy changed, instead of listing the number of pieces written.
Copywriter resume template
This example as a one-page template: one column, standard headings and plain text, the format applicant tracking systems read most reliably.
After you sign up, Create my CV builds your own resume in this same one-column layout, from your real experience.
Mid-level copywriter resume example
A complete one-page example for a fictional copywriter: every bullet pairs an action with what changed because of it.
Example resume · fictional person
Summary
Copywriter with 4 years of experience in DTC retail and B2B software, writing email, landing pages and paid social ads. Wrote the welcome email series that lifted first-purchase rate by 18%, and a landing page rewrite that cut cost per signup by 22%. Known for testing headlines against a control and writing to a stated reader, not a brand voice guide alone.
Experience
Copywriter, Linden & Birch Skincare
Denver, CO · Feb 2023 – Present
- Wrote a 6-email welcome series tested against the existing one, lifting first-purchase rate among new subscribers by 18%.
- Rewrote the flagship serum landing page headline and above-the-fold copy, cutting cost per signup by 22% across 3 ad sets.
- Wrote and A/B tested 40 paid social ad variations, finding that specific-benefit headlines outperformed lifestyle headlines by 31% on click-through rate.
- Built a 30-page brand voice and tone guide adopted by the design and customer service teams, cutting copy revision rounds from 3 to 1.
Junior Copywriter, Fieldstone Software
Denver, CO · Aug 2021 – Jan 2023
- Wrote product page and feature announcement copy for a project management tool, briefed by 5 product managers a month.
- Drafted weekly customer newsletter copy reaching 22,000 subscribers, holding open rate above 28% for 10 straight months.
- Wrote 15 case studies with sales and customer success, used in the proposal deck that closed 8 enterprise accounts.
Skills
- Writing: Email, landing pages, paid social ads, product pages, case studies
- Testing: A/B testing headlines and CTAs, Google Optimize, Unbounce, Litmus
- Tools: Klaviyo, HubSpot, Google Ads, Figma (comments and edits), Google Docs
- Research: Customer interviews, review mining, competitor messaging audits
Certifications
- HubSpot Content Marketing Certification, 2022
Education
- B.A. English, University of Colorado Boulder, 2021
Fictional example by the FindAJobAI team: the person, employers and numbers are invented. Keep the structure; use your own work and numbers you can explain in an interview.
Entry-level copywriter resume example
A recent English graduate with a nonprofit internship and freelance samples. Education and a Projects-style portfolio section carry the weight here, and each sample ends with a measurable reader action rather than a word count.
Entry-level example resume · fictional person
Summary
Entry-level copywriter with a B.A. in English and a 6-month internship writing email and social copy for a local food bank. Wrote a volunteer recruitment email that doubled sign-ups over the prior year's version and 4 freelance landing pages for small businesses. Comfortable writing to a brief and revising against feedback.
Education
- B.A. English, University of Richmond, 2026
Experience
Marketing Intern, Riverside Community Food Bank
Richmond, VA · Jan 2026 – Jun 2026
- Wrote a volunteer recruitment email tested against last year's version, doubling sign-ups from 60 to 125 in one send.
- Wrote 20 social captions for Instagram and Facebook promoting a food drive that collected 1,400 more pounds of food than the prior year's drive.
- Drafted donor thank-you letters personalized with 3 templates by gift size, used for 400 year-end donations.
Freelance Copywriter, Self-employed
Richmond, VA · Sep 2024 – Dec 2025
- Wrote landing page copy for 4 local small businesses, including a dog grooming salon whose booking form completions rose 35% after the rewrite.
- Wrote weekly email newsletters for a local bakery, holding open rate above 40% across 12 sends.
Skills
- Writing: Email, landing pages, social captions, donor and customer letters
- Tools: Mailchimp, Canva, Google Docs, Grammarly
- Research: Audience interviews, basic A/B testing, style guide adherence
Certifications
- HubSpot Content Marketing Certification, 2026
Projects
- Sample ad campaign (fictional meal kit brand): wrote 10 paid social ad variations and a landing page, then ran a $50 self-funded test showing one headline style outperformed the others by 2x on click-through rate.
- Email rewrite case study: rewrote a public SaaS company's cold outreach email as a portfolio piece, explaining line-by-line why each change should improve reply rate.
Senior copywriter resume example
A senior copywriter eleven years in, now leading a small writing team. The bullets move from writing individual pieces to setting standards, training other writers and owning messaging tied to a large user base, and the summary names the team and the product scale.
Senior example resume · fictional person
Renata Alvarez
Senior Copywriter
Chicago, IL · [email protected] · (312) 555-0135 · LinkedIn · Portfolio
Summary
Senior copywriter with 11 years in consumer fintech and retail, now leading a team of 2 writers and owning messaging for a budgeting app used by 500,000 customers. Wrote the onboarding flow copy that lifted activation by 20% and built the voice and tone system now used across product, marketing and support.
Experience
Senior Copywriter, Marigold Financial
Chicago, IL · Apr 2021 – Present
- Lead a team of 2 copywriters supporting product, marketing and support messaging for an app with 500,000 active users.
- Rewrote the onboarding flow copy around 3 core user goals instead of feature explanations, lifting activation by 20%.
- Built a voice and tone system with 25 example rewrites, adopted by product, support and the design system team.
- Ran a quarterly copy audit across 80 in-app screens, cutting jargon flagged by user testing from 34 instances to 6.
Copywriter, Hearth & Home Retail Co.
Chicago, IL · Jul 2017 – Mar 2021
- Owned email and landing page copy for a retailer with 180,000 subscribers, lifting average email revenue per send by 24%.
- Wrote and tested 60 landing page headline variations across product launches, with the best performers reused as a template.
- Trained 4 junior writers and marketing coordinators on the brand voice guide and A/B testing basics.
Copywriter, Benchmark Outdoor Supply
Milwaukee, WI · Jun 2014 – Jun 2017
- Wrote product descriptions for 1,200 SKUs, raising add-to-cart rate on rewritten pages by 11%.
- Wrote the seasonal catalog copy mailed to 90,000 customers twice a year.
Skills
- Writing: Email, landing pages, in-product copy, brand voice systems, ad copy
- Leadership: Hiring and coaching writers, copy review processes, cross-team style guides
- Tools: Figma, Klaviyo, Optimizely, Amplitude (for reading test results)
Education
- B.A. Communications, University of Wisconsin-Milwaukee, 2014
How to write a copywriter resume
Five steps, in the order a recruiter reads the page. The format around them stays plain for every job: one column, standard headings, newest role first.
Header: name, target title and links
Use the title “Copywriter” even if your title was Content Writer or Marketing Writer if copywriting was most of the job, and link a portfolio as a plain URL rather than attaching writing samples. A hiring manager will open one strong page before reading a resume line by line.
Summary: what you do and your best proof
Name the channels you write (email, landing pages, ads), the kind of company you've written for, and one result a piece of copy produced. Skip lines like “creative storyteller”; every applicant claims that.
Experience: newest first, a result in every bullet
Open each bullet with the format and audience, then the change you made and what it produced: an open rate, a conversion lift or a test result. Listing word counts or piece counts says little; one test result says a lot.
Skills: grouped, in the ad's words
Group tools by what you use them for: writing platforms, testing tools and research methods. Name the ESP, ad platform or testing tool you've actually used rather than a generic line like “digital marketing tools”.
Education and certifications
List your degree with the year. Without professional copywriting experience, add a Projects section with 2 sample pieces, each naming the brief, the audience and, if possible, a self-run test result.
Skills to put on a copywriter resume
Hard skills are the tools and methods of the job; soft skills are how you work with people. Each comes with one way to prove it, because a skill named only in a list counts for little. Add the ones you really have.
Hard skills
- Email copywriting
- Name the ESP you used and give a subject line or series test result, such as an open or click rate lift.
- Landing page copy
- Point to a specific headline or structure change and the conversion rate it produced.
- Paid social ad copy
- Give the platform, the number of variations tested and the winning angle's performance over the control.
- A/B testing
- Name what you tested (headline, CTA, subject line) and the percentage lift or the metric it moved.
- SEO writing
- Mention the target keyword or buyer stage and whether the piece ranked or drove traffic.
- Brand voice guidelines
- Describe a voice document you wrote or maintained and who else uses it.
- Product and feature copy
- Name the product and how many releases or pages you wrote copy for.
- Case studies and testimonials
- Count the case studies you wrote and where sales or marketing used them.
- Scriptwriting for video or ads
- Give the format (15-second ad, demo video) and where it ran.
- CRM and ESP tools
- Name the platform (Klaviyo, HubSpot, Mailchimp) and what you built in it, such as a flow or segment.
- Content calendars
- Give the number of channels or pieces you planned per month and how you prioritized them.
- Competitor and audience research
- Describe a research method (review mining, interviews) that shaped a specific piece of copy.
Soft skills
- Taking feedback
- Describe a rewrite that went through several rounds and what changed between drafts.
- Writing to a brief
- Mention how many stakeholders briefed you monthly and how you clarified an unclear brief.
- Testing mindset
- Show a case where your instinct lost to the data and what you learned from it.
- Empathy for the reader
- Describe how you wrote for a specific customer type, naming that audience.
- Working under deadline
- Give a turnaround time you regularly hit, such as same-day ad copy during a launch.
- Cross-team collaboration
- Name the teams you worked with (design, product, sales) and what you produced together.
- Self-editing
- Mention a style guide or checklist you built or followed to cut revision rounds.
Copywriter resume bullet examples: weak vs strong
The same work, written two ways. The strong version names the tool, the scope and a result; the numbers are examples, yours must be real.
Weak: Wrote email campaigns.
Strong: Wrote a 4-part cart abandonment series tested against a single reminder email, recovering 14% more carts in its first month.
Names the format, the test and the measured result.
Weak: Created landing page copy.
Strong: Rewrote a demo request landing page around one specific outcome instead of a feature list, lifting form completions by 26%.
Shows the specific change in approach and its effect.
Weak: Wrote ad copy.
Strong: Tested 20 Facebook ad headlines against the control and found questions outperformed statements by 19% on click-through rate.
A/B testing skill shown through a concrete finding.
Weak: Responsible for brand voice.
Strong: Built the brand's tone guide from 40 customer reviews, cutting copy edit requests from marketing leadership by half.
Turns a vague duty into a document with a measured effect.
Weak: Collaborated with designers.
Strong: Paired with 2 designers on 12 landing pages, writing copy to fit layout constraints instead of after the design was final.
Shows how collaboration actually worked and its scale.
Weak: Wrote blog posts.
Strong: Wrote 18 SEO-informed blog posts targeting buyer-stage keywords, 6 of which reached page one and drove 3,000 monthly visits.
Connects writing output to search performance.
15 more copywriter resume bullet examples
Grouped by area of the job, so you can find the ones closest to your work. Keep the shape (action, scope, result) and replace the invented numbers with your own.
- Wrote a win-back email series tested against a single reminder, recovering 9% of lapsed subscribers in the first 60 days.
- Rewrote subject lines for the weekly newsletter using curiosity-driven phrasing, lifting open rate from 24% to 31%.
- Wrote a 5-part post-purchase email flow that raised review submission rate by 40%.
- Simplified a 12-email onboarding sequence down to 6, holding engagement steady while cutting unsubscribe rate by 15%.
Landing pages and ads
- Rewrote a free trial landing page's headline and subhead around a single use case, lifting sign-ups by 17%.
- Tested 15 Google Ads headlines against the control set, finding number-led headlines raised click-through rate by 12%.
- Wrote the copy for a product launch page viewed by 40,000 visitors in its first week, converting at 6.5%.
- Simplified a pricing page's copy from 3 paragraphs per plan to one sentence plus 3 bullets, cutting support tickets about pricing by a third.
Brand and process
- Wrote a 20-page style guide covering tone, grammar and banned phrases, cutting legal review turnaround from 3 days to 1.
- Built a swipe file of 50 high-performing headlines and CTAs for the team to reference during launches.
- Standardized CTA button copy across 30 pages, replacing 9 different phrasings with 3 tested options.
Research and collaboration
- Interviewed 10 customers to source language used in a product page rewrite, lifting time on page by 22%.
- Mined 300 customer reviews for recurring phrases, 4 of which became headlines that outperformed the originals.
- Partnered with a designer on 8 landing pages, writing to word counts set before layout to avoid late rewrites.
- Cut revision rounds on product pages from 4 to 2 by sending a one-page messaging brief to the 3 stakeholders before drafting.
Copywriter resume summary examples
Two or three lines on what you do and your strongest proof. Start from the one closest to your level and use your own facts.
Copywriter with an English degree and a 6-month internship writing email and social copy for a local nonprofit. Built a portfolio of 8 sample pieces across email, landing pages and ads, including 2 with A/B test results from a personal project.
Copywriter with 4 years in subscription retail, writing email, landing pages and paid ads. Wrote the renewal email series that lifted repeat subscriptions by 15% and a product page rewrite that raised conversion by 9%.
Senior copywriter with 9 years leading copy for a consumer fintech app, now managing 2 writers. Owns messaging for a product used by 500,000 customers and the onboarding flow copy that lifted activation by 20%.
Common copywriter resume mistakes
Each one is easy to make and quick to fix before you apply.
Listing formats with no results attached
Email, landing pages and ads in Skills say what you've written; the bullets must say what that writing produced. Pair each format with a metric.
Treating the portfolio link as the whole resume
A portfolio link helps, but the resume should still carry 2-3 results in case the reviewer doesn't click through right away.
No audience named
Say who you wrote for (B2B software buyers, DTC shoppers) since tone, length and structure change by audience, and hiring managers look for a match to theirs.
Vague claims like “increased engagement”
Replace with the specific metric and number: open rate, click-through rate or conversion rate, and the size of the change.
No evidence of testing
Many copywriter roles expect A/B testing. If you've run or contributed to a test, name what was tested and which version won.
ATS tips for a copywriter resume
Applicant tracking systems turn your file into text that recruiters search, mostly for the skills and titles in the ad. They rarely reject a resume on their own; one that parses badly or misses the ad's words just doesn't come up.
- Pair every writing sample or bullet with a result: an open rate, a conversion lift or a test outcome, not just the format.
- Name the tools ad screeners look for by name (Klaviyo, HubSpot, Google Ads) rather than "email marketing software".
- If you link a portfolio, lead with 2-3 pieces that show a before-and-after or an A/B test, not a long unsorted list.
- Mention the audience you wrote for (B2B buyers, DTC shoppers) since tone and structure differ by audience.
- List specific formats (landing pages, cart abandonment emails, paid social ads) instead of a single line like "marketing copy".
For the format itself, run the free ATS resume checklist.
Everything for Copywriters
- Copywriter cover letter examplesThree example letters and a short email version
- Copywriter interview questions30 questions with sample answers
- Copywriter job descriptionDuties, skills and requirements
- How to tailor your resume without lying
Other resume examples
Copywriter resume FAQ
What should a copywriter put on a resume instead of a portfolio link?
A portfolio link helps, but the resume itself should still carry 2-3 bullets with a measurable result, in case the reviewer skims the resume before opening any samples.
How do I show copywriting skills with no professional experience?
Write 3-4 sample pieces for a real or fictional brand, run a simple A/B test on your own site or newsletter if possible, and count any writing from internships, nonprofits or freelance work as experience.
Should a copywriter resume include writing samples?
Link a portfolio rather than pasting samples into the resume itself. Keep the resume focused on roles, results and the channels you've written for.
How technical should the skills section be for a copywriter?
List the platforms you've actually used (Klaviyo, HubSpot, Google Ads) and any testing tools, since many copywriter ads now expect comfort with at least one ESP or ad platform.
How we built this page
The FindAJobAI team wrote the three example resumes, the bullets, the skills and the advice for copywriter roles. The people, employers and numbers in the examples are invented; the structure, the tools and the way each bullet is built are the parts to copy.
Once we track enough live copywriter job ads, this page also shows the skills they ask for most, counted the same way as our in-demand skills report.
Last reviewed on November 1, 2026.